This logo uses a crisp and clean font that projects a modern but classic look. The logo’s overall aesthetic speaks to the commitment of growing into a modern city, but never at the expense of the authenticity and history that have played an integral part of Beaumont’s development into a thriving community.
The colour palette is timeless and youthful, which speaks to the vibrancy of the City. These memorable tones will give Beaumont a fresh and exciting look that will set it apart from surrounding communities.
The unique icon draws inspiration from organic shapes and lines found throughout French architecture and patterns, as well as from the iconic hill Beaumont is built on.
The intertwined shapes in the icon represent an integrated community that comes together to create a dynamic and energetic place to live and work. This also speaks to the idea of comunité (From old French; late 14c.), which translates to “community, commonness, everybody.” This sentiment is at the core of what makes Beaumont unique. This icon represents comunité by utilizing different shapes and curves that create a distinct woven pattern, symbolizing the character and strength of Beaumont and showing that together, it is greater than the sum of its parts.
Branding is a system of colours, fonts, standards, and graphics that collectively can set a community and an organization apart from others. A brand is a visual language that communicates the strategic direction and supports economic development and civic engagement.
A new brand will help define the City of Beaumont as the vibrant, welcoming, and our evolution into an urban community. The City’s new brand should be unique and dynamic just like our community. The brand refresh process leveraged insights and feedback received from the Citizen satisfaction survey and various public engagement that took place between 2017-2018.
Creating an effective corporate brand will:
- Help the City of Beaumont distinguish itself from other municipalities
- Achieve a more professional and modern image
- Establish standards and consistency
- Develop an image that staff, Council, and the community believe in
Rebranding consists of three key phases:
- Phase One: Research and Stakeholder engagement (fall 2018) - completed
- Phase Two: Design (December 2018) – completed
- Phase Three: Implementation (2019 and beyond)
Project Quick Facts
- Feedback from our residents, business owners, staff and stakeholders during various engagement opportunities in 2017-2018 were used in the brand refresh process
- 100+ hours of creative dialogue and creative brand refresh process
- Staff, Council, and Community advisory representatives (Team Refresh) provided feedback on the recommended master logo
- Seven core brand attributes– growth and innovation, community, heritage, active spaces, sincere, welcoming and vibrant
- One brand to help realize the Community’s full potential, and reflect who we are and who we want to be
Phase One - Complete
Feedback from our residents, business owners, staff and stakeholders during various engagement opportunities in 2017-2018 was used in the brand refresh process. Based on the Citizen Satisfaction Survey and various other community engagement opportunities, seven core brand attributes were identified: growth and innovation, community, heritage, active spaces, sincere, welcoming and vibrant. The Community is leveraging the two most prominent core attributes – our heritage and our community – to support the creation of the new recommended brand.
Phase Two - Complete
Phase Two – the design phase – of the Community's corporate rebrand project is now complete.
Phase Two focused on bringing the new brand to life. In spring 2018, staff, Council, advisory committees and community representatives (Team Refresh) provided feedback on the recommended master logo and brand through various consultation sessions.
A staff update report was presented at the Special Committee of the Whole meeting on December 11, 2018.
A staff report with the new recommended brand was brought forward to the Committee of the Whole on December 18, 2018 meeting to outline the next steps and recommendations in the design phase process.
Phase Three – Implementation Underway
The brand transition is phased to roll out in the coming months as a part of the Beaumont Brand Implementation Plan.