Why is Beaumont branding now?

As the City of Beaumont continues to experience new and exciting growth, it is essential that our brand identity evolves to help tell our unique story – both locally and regionally.

The current triangle logo is not suitable in today’s digital world. It was developed in the 1990s before the Internet became widely available to the general public. The name Beaumont was not readable when the logo was reduced in size, which impeded the effectiveness of our advertising. The tagline Growing Together was replaced with Life is Better in Beaumont several years ago. The current interim Beaumont wordmark was created in 2015 to make it more digital-friendly (Search Engine Optimized). The City of Beaumont, both as a community and as an organization, has changed dramatically since then.

To strategically align the City of Beaumont’s economic development initiatives, a new and modern brand is needed to reflect who we are and who we want to be.

Show All Answers

1. What is a brand?
2. Why is Beaumont branding now?
3. How much has the project refresh cost?
4. When will a new brand launch?
5. How can I request the new brand and logo guidelines?
6. Community Representatives (Team Refresh)